{"id":15500,"date":"2025-01-31T12:15:55","date_gmt":"2025-01-31T12:15:55","guid":{"rendered":"https:\/\/nau-media.ch\/mystaging01\/?page_id=15500"},"modified":"2025-01-31T13:23:14","modified_gmt":"2025-01-31T13:23:14","slug":"premium-content-teaser-ad","status":"publish","type":"page","link":"https:\/\/nau-media.ch\/mystaging01\/premium-content-teaser-ad\/","title":{"rendered":"Premium \/ Content Teaser Ad"},"content":{"rendered":"[vc_row type=“full_width_content“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ bg_image=“13237″ bg_position=“left top“ background_image_loading=“default“ bg_repeat=“no-repeat“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ advanced_gradient_angle=“0″ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ 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gradient_type=“default“][split_line_heading animation_type=“line-reveal-by-space“ font_style=“h1″ text_color=“#000000″ line_reveal_by_space_text_effect=“default“ content_alignment=“default“ mobile_content_alignment=“inherit“ link_target=“_self“ text_content=“Content-Teaser: Kurz und wirkungsvoll“ font_size=“35px“ font_size_phone=“26px“][\/split_line_heading][vc_column_text]Ein Content-Teaser auf Nau.ch<\/strong> ist eine aufmerksamkeitsstarke Vorschau, die Leser gezielt auf die Werbeseite des Kunden lenkt. Er erscheint prominent auf der Startseite oder in passenden Themenwelten und f\u00fchrt per Klick direkt zur gew\u00fcnschten Landingpage. Werbekunden k\u00f6nnen zwischen zwei Optionen w\u00e4hlen: Der Content-Teaser<\/strong> bietet eine effektive Platzierung mit hoher Sichtbarkeit, w\u00e4hrend der Premium Content-Teaser<\/strong> noch gr\u00f6sser und besser positioniert ist, um maximale Aufmerksamkeit zu erzielen. Beide Varianten sorgen f\u00fcr eine gezielte Ansprache der richtigen Zielgruppe, steigern die Klickrate und lenken potenzielle Kunden direkt zur beworbenen Seite, wodurch die Conversion-Rate erh\u00f6ht werden kann. Die Platzierung in einem redaktionellen Umfeld sorgt dabei f\u00fcr zus\u00e4tzliche Glaubw\u00fcrdigkeit und Vertrauen.[\/vc_column_text][divider line_type=“Full Width Line“ line_thickness=“1″ divider_color=“default“ custom_height=“90″ custom_height_tablet=“50″ custom_height_phone=“50″][vc_raw_html el_class=“table“ css=“.vc_custom_1738326830990{margin-top: -15px !important;}“]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[\/vc_raw_html][vc_column_text]Bei Promotion-Artikeln liefert der Kunde das Thema an die Commercial- Content-Abteilung, welche dann auf dieser Grundlage einen redaktionellen bzw. werblichen Text ausarbeitet. Nur Teaser, die den inhaltlichen und ethischen Richtlinien von Nau.ch entsprechen, k\u00f6nnen auf der Seite publiziert werden. Rassistische und diskriminierende Inhalte jeglicher Art werden genauso wie vulg\u00e4re und gewaltverherrlichende Sprache nicht geduldet.[\/vc_column_text][divider line_type=“No Line“ custom_height=“30″][vc_raw_html el_class=“table“]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[\/vc_raw_html][vc_column_text]Der Kunde muss im Besitz der Bildrechte sein; vorzugsweise ist das Bildmaterial selbst produziert. Die Quelle muss kommuniziert werden. 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Er erscheint prominent auf der Startseite oder in passenden Themenwelten und f\u00fchrt per Klick direkt zur gew\u00fcnschten Landingpage. Werbekunden k\u00f6nnen zwischen zwei Optionen w\u00e4hlen: Der Content-Teaser<\/strong> bietet eine effektive Platzierung mit hoher Sichtbarkeit, w\u00e4hrend der Premium Content-Teaser<\/strong> noch gr\u00f6sser und besser positioniert ist, um maximale Aufmerksamkeit zu erzielen. Beide Varianten sorgen f\u00fcr eine gezielte Ansprache der richtigen Zielgruppe, steigern die Klickrate und lenken potenzielle Kunden direkt zur beworbenen Seite, wodurch die Conversion-Rate erh\u00f6ht werden kann. Die Platzierung in einem redaktionellen Umfeld sorgt dabei f\u00fcr zus\u00e4tzliche Glaubw\u00fcrdigkeit und Vertrauen.[\/vc_column_text][divider line_type=“Full Width Line“ line_thickness=“1″ divider_color=“default“ custom_height=“90″ custom_height_tablet=“50″ custom_height_phone=“50″][vc_raw_html el_class=“table“ css=“.vc_custom_1738326740503{margin-top: -15px !important;}“]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[\/vc_raw_html][vc_column_text]Bei Promotion-Artikeln liefert der Kunde das Thema an die Commercial- Content-Abteilung, welche dann auf dieser Grundlage einen redaktionellen bzw. werblichen Text ausarbeitet. Nur Teaser, die den inhaltlichen und ethischen Richtlinien von Nau.ch entsprechen, k\u00f6nnen auf der Seite publiziert werden. 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Die Quelle muss kommuniziert werden. 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